Matt Long, professionally known as Punkle, is an award-winning photographer, filmmaker and brand storyteller. He’s also a husband, dad, avid gardener and volunteer firefighter.
For over the past twenty years he has worked in many aspects of the advertising, media and art + design fields, creating still and film campaigns for companies like Jet.com, Jetblack, Vitaminwater, Unicef, Coca Cola, Pepsi, Walmart, Angry Orchard Hard Cider, Cure Hydration, JennAir, Reebok, Justworks, Siggi's Icelandic Skyr, Mountain Dew, RockShox, BMG Music, and Def Jam Records.
With experience both directly behind the camera and as an editor, designer and producer, Matt efficiently executes big ideas-- bringing vibrant and diverse imagery to life in videos, editorials, billboards and social media. His work as the director, editor and DP of music videos has garnered him 6 wins (and 18 nominations) at the Canadian MuchMusic Video Awards since 1995.
Matt was born in Toronto, Canada and has lived in London and Costa Rica, where he ran a sushi bar on the beach. He currently resides in upstate New York with his wife and two daughters.
In 2011 Matt founded the New York based production company PUNKLE LLC, of which he is the creative director. In addition to his commercial work, he is currently working on a personal photographic portrait series of artists and musicians living in the Woodstock, New York area.